{"id":3047,"date":"2020-06-24T11:11:05","date_gmt":"2020-06-24T08:11:05","guid":{"rendered":"http:\/\/www.jetmail.com.tr\/?p=3047"},"modified":"2020-06-25T11:32:33","modified_gmt":"2020-06-25T08:32:33","slug":"toplu-mail-gonderiminde-geri-donusum-oranlarini-artirmanin-yollari","status":"publish","type":"post","link":"https:\/\/www.jetmail.com.tr\/index.php\/toplu-mail-gonderiminde-geri-donusum-oranlarini-artirmanin-yollari\/","title":{"rendered":"Toplu Mail G\u00f6nderiminde Geri D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yollar\u0131"},"content":{"rendered":"<p><strong>Toplu Mail<\/strong>, d\u00fc\u015f\u00fck maliyetler y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcmler elde edebilece\u011finiz bir pazarlama arac\u0131d\u0131r ancak geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 sizin yapt\u0131\u011f\u0131n\u0131z \u00e7al\u0131\u015fmalarla da birebir orant\u0131l\u0131d\u0131r. Bu yaz\u0131m\u0131zda toplu mailin geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 artt\u0131rmak i\u00e7in dikkat edilecek noktalar ve stratejilerden bahsedece\u011fiz.<\/p>\n<p>Peki Toplu Mail G\u00f6nderiminde Geri D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yollar\u0131 Nelerdir?<\/p>\n<h3><strong>Ho\u015fgeldin Maili<\/strong><\/h3>\n<p>M\u00fc\u015fterilerinize ho\u015fgeldin maili g\u00f6nderebilirsiniz. G\u00f6nderdi\u011finiz mailde k\u0131saca verdi\u011finiz hizmetlerden ve bilgilerden bahsedebilirsiniz.<\/p>\n<h3><strong>E-Posta M\u00fc\u015fteri Segmentasyonu<\/strong><\/h3>\n<p>Mutlaka m\u00fc\u015fterileri ilgilendikleri \u00fcr\u00fcnlere g\u00f6re segmentelere ay\u0131rmal\u0131s\u0131n\u0131z. Bu \u00e7al\u0131\u015fma m\u00fc\u015fterilerinizin direkt olarak ilgi alanlar\u0131na g\u00f6re ki\u015filere \u00f6zel mailler g\u00f6ndermenizi ve hedef kitlenize direkt ula\u015fman\u0131z\u0131 sa\u011flar. \u00d6zellikle e-ticaret sitelerinin m\u00fc\u015fterilerini al\u0131\u015fveri\u015f tutarlar\u0131na g\u00f6re segmente etmek oldu\u00e7a faydal\u0131 olacakt\u0131r. M\u00fc\u015fterilerinizi elinizdeki verilere g\u00f6re diledi\u011finiz gibi segmente edebilirsiniz. Bu durum d\u00fc\u015f\u00fck maliyetle y\u00fcksek geri d\u00f6n\u00fc\u015f alman\u0131z\u0131 ve direkt olarak hedefe ula\u015fman\u0131z\u0131 sa\u011flar.<\/p>\n<p>\u00d6rne\u011fin, indirimli bir ruju erkekleri hedefleyerek g\u00f6nderilen bir e-posta ile g\u00f6nderimi ile kad\u0131nlar\u0131 hedefleyen bir kitleye g\u00f6ndermenin geri d\u00f6n\u00fc\u015f\u00fcm\u00fc olduk\u00e7a farkl\u0131 olacakt\u0131r. Hedef kitlenizi ve ilgi alanlar\u0131n\u0131 do\u011fru analiz etmelisiniz.<\/p>\n<h3><strong>E-Posta Davran\u0131\u015fsal Analizler<\/strong><\/h3>\n<p>Mail g\u00f6ndermek kadar \u00f6nemli konulardan birisi de maili g\u00f6nderdi\u011finiz m\u00fc\u015fterilerin davran\u0131\u015flar\u0131d\u0131r. G\u00f6nderdi\u011fini maillerde m\u00fc\u015fterilerinizin odak noktas\u0131 olduk\u00e7a \u00f6nemlidir. M\u00fc\u015fterilerinizin ilgi alanlar\u0131\u0131 analiz edip, gruplar aras\u0131nda d\u00fczenleme yap\u0131labilir.<\/p>\n<h3><strong>D\u00f6n\u00fc\u015f Mailleri ve Takip<\/strong><\/h3>\n<p>G\u00f6nderilen Mailleri a\u00e7mayan m\u00fc\u015fteriler i\u00e7in farkl\u0131 bir mailler g\u00f6nderebilir ya da SMS, Push Notifications gibi farkl\u0131 ileti\u015fim kanallar\u0131ndan ula\u015fmaya \u00e7al\u0131\u015fabilirsiniz.<\/p>\n<p>\u00d6zellikle e-ticaret siteleri bu skalay\u0131 olduk\u00e7a geni\u015fletebilir, sepette unutulan \u00fcr\u00fcnler i\u00e7in hat\u0131rlatma maili, kategori bazl\u0131 indirim maili gibi kriterler belirleyebilir.<\/p>\n<p>kurumlar kendi sekt\u00f6r\u00fc ve stratejilerine g\u00f6re bu \u00f6nerileri de\u011fi\u015ftirebilir ve geli\u015ftirebilir.<\/p>\n<h3><strong>G\u00fcncel Liste<\/strong><\/h3>\n<p>Listenizin g\u00fcncel olmas\u0131 da \u00f6nemli bir konudur. M\u00fc\u015fterinizin mail adresi de\u011fi\u015fmi\u015f ya da mail listesinden \u00e7\u0131k\u0131\u015f yapm\u0131\u015f m\u00fc\u015fterileriniz olabilir. Listenizi daima kontrol ederek g\u00fcncel tutmaya \u00e7al\u0131\u015f\u0131n.<\/p>\n<h3><strong>SPAM Analizi <\/strong><\/h3>\n<p>Span Analizini mutlaka yap\u0131n. Spama d\u00fc\u015fen mailler m\u00fc\u015fteriler taraf\u0131ndan direkt olarak silinmektedir.\u00a0 Bu konuyu atlamak hem \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n bo\u015fa gitmesine heme de m\u00fc\u015fterilerinize ula\u015famam\u0131za neden olur.<\/p>\n<p><strong>Gelin <\/strong><a href=\"http:\/\/www.jetmail.com.tr\/\"><strong>JetMail<\/strong><\/a><strong>\u2019in Grupalama, Spam Analizi, Detayl\u0131 Rapor \u00d6zellikleriyle bu avantajlardan kolayca yararlan\u0131n. Geri D\u00f6n\u00fc\u015f\u00fcmlerinizi artt\u0131r\u0131n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toplu Mail, d\u00fc\u015f\u00fck maliyetler y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcmler elde edebilece\u011finiz bir pazarlama arac\u0131d\u0131r ancak geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 sizin yapt\u0131\u011f\u0131n\u0131z \u00e7al\u0131\u015fmalarla da birebir orant\u0131l\u0131d\u0131r. Bu yaz\u0131m\u0131zda toplu mailin geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 artt\u0131rmak i\u00e7in dikkat edilecek noktalar ve stratejilerden bahsedece\u011fiz. Peki Toplu Mail G\u00f6nderiminde Geri D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yollar\u0131 Nelerdir? Ho\u015fgeldin Maili M\u00fc\u015fterilerinize ho\u015fgeldin maili g\u00f6nderebilirsiniz. G\u00f6nderdi\u011finiz mailde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[41,42,8,36],"class_list":["post-3047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-e-mail-marketing","tag-inbox-mail","tag-toplu-mail","tag-toplu-mail-gonderimi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toplu Mail G\u00f6nderiminde Geri D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yollar\u0131 - JetMail<\/title>\n<meta name=\"description\" content=\"Toplu Mail, Toplu SMS, Bas Konu\u015f, \u0130zinli Veritaban\u0131, Mobil E\u011fitim, Mobil \u00d6deme, Mobil Pazarlama, E-Mail Pazarlama, E-Posta G\u00f6nderimi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jetmail.com.tr\/index.php\/toplu-mail-gonderiminde-geri-donusum-oranlarini-artirmanin-yollari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toplu Mail G\u00f6nderiminde Geri D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yollar\u0131 - 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